Lulu was new to the market. They wanted to establish a brand that sold healthy, responsible food on the go. But also a brand that wanted to create a distinctive personality in order to break into a highly competitive market. A market that was conservative, to say the least, and very conformist.

We were tasked with the packaging, internal comms and store design. We wanted to create a quirky brand that stood out from the usual, staid take-out restaurants. We let our imagination run wild, creating a unique voice for the brand that went from packaging to store to experience.

I did this campaign with Grid Worldwide Branding and Design