Gill is a no nonsense shampoo for dandruff and dry scalp. While other shampoos have dozens of variants for blonde hair, treated hair, thin hair, etc, confusing the consumer, Gill just gives you  the options you need to sort out the problem. While other shampoos overpromise – with images of wavy locks or fantasies of women falling all over you once you’ve used it, Gill talks straight and does what it says on the bottle. It is no nonsense, with a get it done attitude. Pretty much like the average South African male. He doesn’t spend hours on his hair, he just wants a shampoo that works. www.stopthenonsense.co.za

I did this campaign with FCB Johannesburg.