Cliffe Dekker Hofmeyr is a respected South African law firm, with a long history. Recently, it underwent a brand and positioning refresh. The company wanted its look and messaging to be consistent with the principles it stood for. Partnerships, co-operation and teamwork are very important to the company. Working together with clients, partners and each other, they arrive at new and unexpected solutions. So this became the insight on which advertising was based.

I did this campaign with The Looking Glass.