East Rand Mall was undergoing a rebranding exercise. As part of this rebrand, they wanted to create a series of campaigns to promote the new look and refreshed attitude. Working with the advertising agency CLVRFX, we created a number of campaigns that embraced a fun and playful attitude, depicting the joy of shopping.

It is never easy finding the right gift for someone. In this campaign, we offer East Rand Mall shoppers some handy advice on how to approach gift-giving. In a light-hearted, tongue-in-cheek way

Every year it’s the same old thing, January comes round and suddenly we feel that we are not good enough. Under the guise of New Year Resolutions, we promise to lose weight, save money, be better parents, be better human beings. Well enough. East Rand Mall believes there is nothing wrong with you. So what if you over indulged or over spent or over anything-ed. It’s time to give yourself a break and enjoy a Guilt-free 2016.

We know you want to shop. You know you want to shop. All you need is the right excuse. Well, with our sale, any excuse will do. In this concept, we “hear” people making up ridiculous excuses to justify going shopping.